Pulse points are places on the body where the heart rate can be felt through blood vessels lying close to the skin. The warmth of the blood makes them prime targets for applying perfume. Pulse points are literally found from head to foot. The most strategic ones for application are located at the temple, just below the ear lobe, at the base of the throat, inside the wrist and elbow, and behind the knee. Choose points from different areas (but not every point in every area) to spread the fragrance evenly.
As for the eternal question, "Should you dab or spray?" dabbing with the fingertips may seem more precise, but may also leave as much perfume on your fingers as on the pulse point. A light spray applied about 8 inches (20 centimeters) from the skin will cover a wider area for greater effect.
What about rubbing the area after applying perfume to generate heat? Not recommended. Rubbing breaks down the molecules, sometimes called "crushing the fragrance." The scent may morph into something different or disappear completely.