It started with a Craigslist ad. Well, no, let's back up: It started with six turns as a bridesmaid by age 26 — four of which occurred in the same year. Aiding in all that wedding bliss offered writer Jen Glantz some unusually thorough insight into the needs of those planning nuptials.
"I noticed there was a big thing missing from the wedding industry," she said. "There was no one to be helpful to the bride or the people in the wedding. After seeing that so many times, I thought, 'I know what I'll do.'" What she did was post a Craigslist ad, highlighting some of her special skills:
- Holding up the 18 layers of your dress so that you can pee with ease on your wedding day
- Catching the bouquet and then following that moment up with my best Miss America-like "Omg, I can't believe this" speech
- Doing the electric and the cha-cha slides
- Responding in a timely manner to pre-wedding email chains created by other bridesmaids and the Maid of Honor
Glantz knew she could be of service to brides in need. What she didn't realize was just how many brides would need her. "The ad went viral — right after I posted it, I started getting requests from all over the world," she recalls. "They said, 'Can I hire you?' or 'I have a problem I can't seem to hire anyone to fix.' Things like drama with friends, people not showing up — in the whole wedding industry, they couldn't find anyone to help them." So in 2014, Glantz became the industry's ultimate go-to helper, launching Bridesmaid for Hire.
In addition to assisting brides and heading up a growing empire, Glantz is an author ("All My Friends are Engaged" and "Always a Bridesmaid for Hire"), blogger, podcast host and life coach. But to her wedding clients, she's a bridesmaid boss. In 2018, we talked to Glantz about what she does and here's what she had to say on her unique area of expertise: