Disney wouldn't think of allowing a film as popular as "The Incredibles" to go without a sequel. Consequently, the studio went to expensive lengths to make sure new "Incredibles" projects could be possible: It bought the company that made the film. In January 2006, Disney struck a deal to purchase Pixar for an astonishing $7.4 billion.
In addition to its success on the big screen, "The Incredibles" has found tremendous success with tie-in products. The list includes: a two-disc Collector's Edition DVD (released March 15, 2005, from Buena Vista Home Entertainment and Pixar Animation Studios); a soundtrack album featuring Michael Giacchino's orchestral score (released by Walt Disney Records); and many books.
There are also video and computer games: the best-selling "The Incredibles" for Nintendo GameCube, PlayStation2, Xbox, and Nintendo Game Boy Advance, and PC/Mac; "The Incredibles: When Danger Calls," a PC/Mac title featuring an assortment of minigames; and "The Incredibles: The Rise of the Underminer" console and handheld video game featuring Mr. Incredible and Frozone.
The newest mission for "The Incredibles" supports Disney's new "Healthy Kids" initiative. The characters' images will be used to promote Disney Magic Selections, such as string cheese and kid-size apples and bananas.
"Disney is entering the healthy-food category with our classic characters as well as recognizable film characters like the Incredibles, which will encourage healthier eating habits for children," says Nidia Caceros Tatalovich, senior manager, corporate communications for Disney Consumer Products. "The Incredibles kids are a natural fit, because they're so full or energy and enthusiasm."
Yes, this superhero family lives on. Whatever happens next, Brad Bird, the writer/director of "The Incredibles," will be at the heart of the story.
"I think the main concern of everyone who worked on 'The Incredibles' in every capacity -- from the actors to the artists to the technical geniuses -- was making the characters and the story really feel alive," says Bird. "That's different than reproducing straight reality, of course. But believability is what was so important on this film. For me, that's where it all starts: creating characters and a world that feels real because it means something to you."
ABOUT THE AUTHOR:
Vicki Arkoff is entertainment editor for Sweet 16 magazine, and is one of MAD Kids' and MAD Magazine's "usual bunch of idiots." She also writes for Nickelodeon Magazine, Disney Adventures, Tiger Beat, Bop, Sugar (UK), Girlfriend (Australia), and TV Hits (UK, Australia & Germany), and is an authorized biographer and co-writer for such youth-market superstars as Hilary Duff, Jesse McCartney, The Cheetah Girls, Raven-Symone, Emma Roberts, Drake Bell, JoJo, Carrie Underwood, and Kelly Clarkson.