In Battle Mountain, Nevada, nobody raises a stink about the Armpit Beauty Pageant. After humorist Gene Weingarten of The Washington Post dubbed Battle Mountain "the armpit of America" for its "lack of character and charm," the small town's residents turned the joke into an annual celebration of all things smelly every August. Sweaty T-shirt contests, deodorant throws, and a "quick-draw" antiperspirant contest lead up to the selection of the Armpit Queen. The pageant and festival are sponsored by Old Spice deodorant and draw an estimated 3,500 visitors with signs along the highway proclaiming: "Make Battle Mountain Your Next Pit Stop."
Helen Davies, Marjorie Dorfman, Mary Fons, Deborah Hawkins, Martin Hintz, Linnea Lundgren, David Priess, Julia Clark Robinson, Paul Seaburn, Heidi Stevens, and Steve Theunissen