Take Advantage of Technology
Technology can be used to enhance the show for the viewers, even if they're sitting right next to the catwalk. Use big screens on both sides of the runway to give the audience an up close and personal view of the clothing worn by the models, and consider webcasting the event online. You could even host an online chat room to engage your virtual guests and keep them talking about what they see. Also, advertising is huge for these kinds of events, so utilize all your options, including social media and e-mail marketing.