Bet you didn't see this one coming! But it makes sense that for a fresh wedding-day look, you'll want brand-new makeup. Splurge on new foundation, blush, eye shadow, mascara and lipstick -- even a signature bridal fragrance if you've got the budget!
Don't buy the same old shades you wear every day. You can use cosmetics to create a new look for yourself, so go with a palette that's a little more daring. After all, you're going to be in the spotlight all night (and in the direct path of the photographer's flash!). Just be sure you don't go overboard -- you still want to look like yourself.