When it comes to planning weddings, we're all dewy-eyed amateurs the first time around. How can we be expected to choose a respectable florist right out of the gate? Closing your eyes and picking a name from the Yellow Pages is ridiculous, reading anonymous Internet reviews is unreliable, and standing by the highway with a cardboard sign that says, "Flowers, please!" is just inefficient.
This is why word of mouth is so important when it comes to finding a florist. Any friends who have gone through the terrors of planning their own wedding will be delighted to dish about whether their florist blossomed or wilted under pressure. Don't let that expertise go to waste.
If you don't have any married friends, or if their taste was atrocious (friends don't let friends decorate with wax fruit), talk to your venue managers. They've seen hundreds of weddings, and will unquestionably know a few of the secret ingredients for what makes the perfect wedding florist.