Blush is a great cosmetic to brighten up your complexion, especially if you're fair. It can also be used to highlight cheekbones to make them look more defined and chiseled. It comes in a rainbow of skin tones, ranging from a creamy peach to a bright ruby to a dark brown. The best way to find the right shade of blush for your skin is to try to match the color of your cheeks when it's cold outside. Pinching your cheeks until they flush will have the same effect. If you're still not quite sure, you may have to do a little experimenting. As a rule of thumb, a rosy beige is neutral enough to flatter most skin tones while a browny orange doesn't really look good on most people. Blush comes in powders and creams, or if you want to keep up with the latest trends in makeup you can try a cheek stain, which comes in stick form. There are benefits to each.
Powder is applied with a brush and goes on sheer. It requires layering for a deep blush, so it's a good choice if you're concerned about overapplying your makeup. Cream is applied with your fingers or a sponge applicator and has a denser color, so a little goes a long way. Plan on doing some scrubbing if you apply too much. Cheek stains apply like creams with the sheerness of a powder and, as the name implies, stain or dye your skin for a short period of time.