Lauren Conrad ("The Hills")
Slightly less fictional than Will Smith's Fresh Prince, slightly more so than anyone not on a reality show, the fresh-faced beauty from MTV's "Laguna Beach: The Real Orange County" and "The Hills" was positioned from the start as a trendsetter. Her style was something of a storyline on "The Hills," as viewers got to watch Lauren Conrad pursue her dream career in the fashion world.
And then they got to see her on the covers of fashion magazines, in the pages of her nonfiction book "Lauren Conrad: Style" (and her three novels centering on a very fashionable young heroine), all over her various style Web sites and on the labels of her two fashion lines.
All the while, Lauren Conrad's California-girl-meets-high-fashion style (can we call it "surfer chic"? Probably not) has picked up a solid following. Perhaps it's sheer exposure.
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