Anyone who's ever been charged with leading a training session or seminar knows that keeping the audience alert and engaged is no easy task. Even after meeting the challenges of researching and preparing a presentation, there's still no guarantee that the audience will stay awake to hear you, if they even show up at all.
To draw more employees to workplace training sessions, many corporations have turned to educational lunches, short seminars or lectures presented over the lunch hour. The free food helps bring in the crowds, while the short format allows people to attend with minimal interruption to their hectic schedules. This versatile arrangement can be used for everything from professional development to training employees on a new computer program, all in an informal, relaxed atmosphere that's highly conducive to questions and conversation.
Savvy business owners have also taken the concept of an educational lunch and adapted it for networking and marketing purposes. They recognize that this format allows potential customers to make efficient use of their time by combining lunch with training, information or enrichment sessions. Of course, a simple free lunch may not be enough to draw an audience outside of the workplace, so many have expanded this concept even further by adding a theme in an attempt to bring in a crowd.
A spa-themed educational lunch serves as a powerful marketing tool for businesses, non-profits and other groups, particularly those involved in the health or wellness fields. For example, an acupuncturist can use this theme to spread information about alternative healing and bring in new clients, while a hospital may host a educational spa lunch to teach the community how stress can negatively affect health and wellness. Even businesses in other fields can benefit from this format by creating a spalike atmosphere that can help to get employees excited about the event, resulting in a more engaged audience. After all, what stressed-out office worker wouldn't appreciate an opportunity to unwind over a delicious -- and free -- lunch and massage?
Of course, hosting an educational spa lunch doesn't mean you have to shell out big bucks so attendees can receive expensive spa treatments. Instead, this event is all about creating a spalike atmosphere to motivate people to go to your event. This can be as simple as serving spa cuisine and playing relaxing music or hiring massage therapists to perform reflexology treatments or mini massages on guests as you present information on your chosen topic.
Ready to plan your event? Read on to learn about the best tips for hosting an educational spa lunch that's sure to draw in the crowds!