5 Ways to Use Social Media for Event Planning


Of course, no social media list would be complete without mentioning the almighty Facebook. It's not just a place to keep track of your friends' daily doings. Facebook business pages are a great way to build a buzz about your event through your fan base. Once you have your fan page and likes from fans, you can create a Facebook event, invite all your fans and encourage them to invite their networks of friends and family. Use status updates to announce details that will help generate excitement about the upcoming event. Get people involved on your Facebook wall by asking and answering questions about the event, introducing speakers, and tagging pictures with attendees or people of note. And if you plan to have more events, Facebook will help you to keep in touch with your fans during downtime.

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  • Brooks, Rich. "12 Ways to Market Your Event With Social Media." Socialexaminer.com. July 20, 2010.http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/
  • Edelstein, Meaghan. "How To: Use Social Media to Enhance Your Event." Mashable.com. November 21, 2010. http://mashable.com/2010/11/21/social-media-events/
  • Howes, Lewis. "Top 5 Ways to Market Your Business with LinkedIn." Socialexaminer.com. February 22, 2010. http://www.socialmediaexaminer.com/top-5-ways-to-market-your-business-with-linkedin/
  • Neher, Krista. "How Meeting and Event Planners Can Use Social Media." Slideshare.net. January 30, 2012. http://www.slideshare.net/kristaneher/how-meeting-and-event-planners-can-use-social-media


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