Event planning for a small business is big business for party planners because doing the work yourself can be a pain. But if you're planning a get-together for your own small business, preparing in three stages -- the before, during and after -- can make it more manageable.
So why even have a business event? Whether it's for networking, celebrating an anniversary or launching a new brand, service or product, the party itself will probably be different based on the goal. The type of event will also dictate where you have it and who you invite. It even has a lot to do with how much you spend.
Everyone wants a party to be enjoyable and memorable, and when it's centered on a business, most people want to meet a goal, too. So, what's the reason behind the main event? What do you want your guests to do or experience? And how can the follow-up be good for your business? We'll look at some tips on catering to the goals while catering for your invitees, next.