In the 1980s it became a trend to figure out what "season" you were -- meaning, what color palette best suited you:
- Winter -- cool colors with light-to-dark intensity
- Spring -- warm and bright, with medium-to-light intensity
- Summer -- cool, muted colors with medium-to-light to medium-to-dark intensity
- Autumn -- warm and muted, with medium-to-light to medium-to-dark intensity
For example, a woman with dark hair, brown eyes and an olive complexion is referred to as a "deep winter." She should wear all winter colors, plus some of the autumn range to complement her skin tone and hair color. There are even seasonal consultants who'll take a look at you (or a picture of you) to give you a reading of your seasonal colors.
Dressing in a palette of colors that complements your skin will go a long way toward setting your personal style. You can build an entire wardrobe around these colors that you know looks perfect on you.