Your baby thrives on being held and cuddled. And your touch has an amazing power to communicate love, as well as soothe him and even boost his immunity. Research shows that babies who are stroked lovingly don't get sick as much and cry less often. And preemies who are massaged grow and develop faster than babies who aren't. It's natural for your newborn to prefer soft touches, like a gentle caress or the feel of soft cotton. You'll notice that baby bristles at a rough touch or a scratchy, coarse fabric.