Having a great set up is the key to creating an atmosphere that grabs people's attention and keeps them wanting more. Choose a location that's impressive and works with the theme of the show. Use lights for striking effect at the beginning and end of the event (though not while the models are walking; everyone's focus needs to be on them) and have engaging music that also fits the theme. For example, if you're going for a modern feel, look for an urban loft or industrial building with exposed ceilings for a dramatic effect, and select music that's upbeat and energizing rather than slow and sultry. During the show, make sure the lighting is bright enough to showcase the designs and assist the photographers in capturing the event.