10 Tips for Musical Event Planning


7
Choose an Appropriate Venue
If you're choosing an outdoor venue, pay special attention to the type of stage you'll need.
If you're choosing an outdoor venue, pay special attention to the type of stage you'll need.
Photolibrary/Jeff Greenberg/Getty Images

If you're planning a concert you'll be selling tickets for, you want it to sell out; short of that, you want it to look sold out; and short of that, you want it to look full.

A half-empty venue is a something of a downer for everyone -- the band, the audience, and, of course, you. But if you're a relative novice at hosting these types of events, or if you choose to feature an act that doesn't already have a huge following, selling a huge number of tickets can be tough. The easiest way to avoid this type of downer is to book a small venue. Sell out a 200-person show first, and then set your sights higher.

Other venue considerations include acoustics, on-staff sound engineers if you don't want to find your own and price. There's no point in renting an extra-impressive space if it means you have no money left for an extra-impressive show.

Next, if the venue isn't fully equipped ...